Pay Per Click and Pay for Placement Program Management

Why PPC?
Pay-Per-Click (PPC) advertising is extremely useful as a complementary way of attracting highly targeted, relevant visitors to your site - visitors that are actually looking for the products or services that you sell and that are likely to buy them.

Both PPC and properly implemented and managed SEO strategies will target these visitors, whilst minimising irrelevant, time-wasting, drive-by traffic.

Both web site optimisation and a well-managed advertising program will, if done correctly, bring a higher level of conversions from your web site. That’s a higher proportion of visitors to your web site buying your products or services.

As competition for top positions increases, so the skills and experience required to successfully optimise web sites for top rankings become greater. Not only that, but the average cost for both clicks and pay-for-placement positions increases. For highly competitive keywords or key phrases, the per-click cost has risen dramatically in the last 12 months.

In the rush to get to the top, many small and medium sized companies are regularly handing their credit card numbers over without a second thought, and every day the pot empties quicker and needs topping up sooner.

But Wait!...
If you stop to think for a minute, then like all other expenditure in a corporate environment, your spending on any paid placement campaign should be based on estimated payback and a positive return on investment (ROI). If your paid placement ads are costing more than your margins, then you really should re-evaluate your internet marketing strategy. This is where we can provide assistance and added value.

Here’s What We Can Do For You…
1. We will start by getting to know your business and planning and/or validating your internet marketing strategy. If necessary, we can assist you in developing and documenting such a strategy.

2. 2ci2i can help you by managing your paid placement marketing campaign. We help you to construct a successful internet marketing and advertising strategy. This will include paid placement management, search engine optimisation, or normally both, as these methods are complementary rather than substitutes for each other.

3. We advise you on highly targeted and specific keyword and key phrase selection, where your ads should best be placed, traffic monitoring, conversion monitoring and ROI analysis. All this helps you to concentrate on your core business functions, whilst being sure that your total investment in your web site is giving you the return that you always expected of it.

4. We can also provide copywriting tips, or even write your copy for you, to improve your click-through rate.

5. We ensure that visitors arrive at precisely the right place on your web site that will most interest them and ensure maximum conversion rates for you.

6. We provide you with either one-off or regular reports, to suit your requirements. If desired, we can continue to manage your internet marketing function, in which guise you wish, providing regular reports and feedback on performance, trends and the return that you are achieving on your investment.

To find out more, please contact us.